Searching the Internet, Reviewing Secondary Data, and Monitoring "Chatter" on the Web

question 222

Multiple Choice

Searching the Internet, reviewing secondary data, and monitoring "chatter" on the web are inexpensive and informal ways for marketers to:

• A) use a decision support system.
• B) perform a situation analysis.
• C) perform a focus group interview.
• D) join a market research online community (MROC).
• E) interpret data.

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Definitions:

Firearm

A portable weapon that discharges bullets or shells using a burning propellant.

Marital Rape

The act of sexual assault by one spouse against the other, recognized legally as a crime in many jurisdictions.

Illegal

Actions or activities that are forbidden by law or statute, carrying penalties for those who engage in them.

Least Common

Describes the item, occurrence, or characteristic that appears or is found in the smallest quantity or frequency compared to others in a set or group.