Since Marketers Can't Collect Information from Everyone, They Collect Information

question 129

Multiple Choice

Since marketers can't collect information from everyone, they collect information from a small number of people taken from the larger group they are analyzing-a sample. This technique is effective when:

• A) the sample group is representative of the larger population.
• B) the sample group is different from the larger population.
• C) the sample group provides identical responses.
• D) the sample group is questioned using online surveys.
• E) the sample group is questioned using personal interviews.

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Definitions:

Effective-interest Amortization

A method of amortizing the premium or discount on bonds payable that reflects interest expense on the outstanding balance of the bond over its life.

Issue Price

The price at which a company's shares or bonds are made available for sale when they are first issued to the public.

Book Value

The net value of a company's assets minus its liabilities, indicating the total value of the company’s equity as recorded in the financial statements.