Focus Groups

question 97

Multiple Choice

Focus groups:

• A) Are usually composed of 15-25 people.
• B) Yield results that are largely dependent on the viewpoint of the researcher.
• C) Always do a good job of representing the broader target market.
• D) Are expensive compared to other marketing research methods.
• E) Are conducted in a formal group setting.

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Definitions:

Hypothalamus

Located beneath the thalamus, it functions as a control center for the autonomic nervous system and the activity of the pituitary gland, essential in maintaining body temperature, managing thirst and hunger, and guaranteeing the stability of the body's key homeostatic functions.

Blood Glucose Levels

The concentration of glucose present in the blood, crucial for maintaining metabolic health.

Ghrelin Secretions

The release of the "hunger hormone" ghrelin by the stomach, which signals the brain to stimulate appetite and intake of food.

Neophobia

The fear of anything new or unfamiliar.