When Focus Group Interviews Are Used in Marketing

question 246

Multiple Choice

When focus group interviews are used in marketing,

• A) each person in the group answers the same questionnaire, to focus the discussion.
• B) the typical group size is 15 to 20 typical consumers whether online or off-line.
• C) it is primarily as a follow-up to more quantitative research.
• D) the research conclusions will vary depending on who watches the interview whether online or off-line.
• E) the consumer in the group who knows the most about the topic is asked to lead the discussion.

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Definitions:

Nonmanufacturing Costs

Expenses not related to the production of goods, such as selling, administrative, and financial costs.

Work in Process

Stock that consists of items that are in the midst of production but have not yet reached completion.

Job-order Costing

A cost accounting system that assigns manufacturing costs to an individual product or batches of products, ideal for customized orders.

Work in Process

Inventory that includes goods partially completed but not yet ready for sale, situated between raw materials and finished goods.