A Marketing Researcher Wants to Get Sensitive Information About Family

question 9

Multiple Choice

A marketing researcher wants to get sensitive information about family spending patterns as part of a survey. He is most likely to get the needed information

• A) with a mail, e-mail, or online survey.
• B) with a focus group.
• C) with personal interviews.
• D) with telephone interviews.
• E) Any of these choices is about equally effective for getting sensitive information.

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Definitions:

Great Salt Lake

A large saltwater lake in Utah, USA, known for its high salinity and as a critical habitat for migrating birds.

Book of Mormon

A sacred text of the Latter Day Saint movement, which adherents believe contains writings of ancient prophets who lived on the American continent.

Cult of Domesticity

A value system among the upper and middle classes during the 19th century in the United States and Great Britain that emphasized the homemaking roles of women.

Submissive Wife

A traditional concept where a wife willingly adopts a subservient role in marriage, often based on cultural, religious, or personal beliefs about gender roles.