Which of the Following Is Usually the Most Expensive Way

question 14

Multiple Choice

Which of the following is usually the most expensive way to collect data from consumers?

• A) Telephone surveys
• B) E-mail surveys
• C) Online surveys
• D) Mail surveys
• E) Personal interviews

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Definitions:

Variable Expenses

Costs that change in proportion to the activity of a business, such as raw materials and direct labor costs.

Fixed Expenses

Costs that do not change with the level of production or sales over a short period, such as rent or salaries.

Break Even

A financial situation where total costs equal total revenues, resulting in no net profit or loss.

Break-Even

The point at which total costs and total revenues are equal, resulting in no net loss or gain for the business.