Which of the Following Is NOT a Good Example of the Observation

question 32

Multiple Choice

Which of the following is NOT a good example of the observation method of marketing research?

• A) The manager of a supermarket occasionally walks through the store to see what customers are doing.
• B) A drugstore installs optical scanners at its checkout counters.
• C) The owner of a shopping center puts a counting device at the entrance to count how many cars come in.
• D) A store manager studies videotapes of consumers shopping in the store.
• E) All of these are good examples of observation research.

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Definitions:

Price

The amount of money required to purchase a good or service; the value that must be exchanged to acquire a specific product.

Short-run Industry Supply

The total quantity of goods that producers in an industry are willing and able to sell at different prices in a short period, without changing production capacity.

Perfectly Competitive Market

A theoretical market structure characterized by infinite buyers and sellers, homogenous products, and no barriers to entry or exit.

Long-run Equilibrium

A state in which all factors of production and costs are variable, allowing firms to make adjustments until they reach a point of no economic profit or loss.