Which of the Following Is NOT a Good Example of the Observation

question 32

Multiple Choice

Which of the following is NOT a good example of the observation method of marketing research?

• A) The manager of a supermarket occasionally walks through the store to see what customers are doing.
• B) A drugstore installs optical scanners at its checkout counters.
• C) The owner of a shopping center puts a counting device at the entrance to count how many cars come in.
• D) A store manager studies videotapes of consumers shopping in the store.
• E) All of these are good examples of observation research.

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Definitions:

Factory Overhead

All indirect costs related to manufacturing, such as utilities, maintenance, and salaries of indirect labor, not directly tied to production.

Direct Materials

Materials that can be directly linked to the creation of a product and represent a large part of the cost of production.

Direct Labor

The labor cost of workers who are directly involved in the production of goods or the provision of services.

Factory Overhead

All indirect costs associated with manufacturing, excluding direct labor and direct materials.