Which of the Following Is NOT True Regarding International Marketing

question 122

Multiple Choice

Which of the following is NOT true regarding international marketing research

• A) A lack of information and knowledge about customers in foreign markets is a key cause of failures for exporting ventures.
• B) Gathering accurate marketing research information in China can be a challenge.
• C) Marketing research on overseas markets is often an important factor in international marketing success.
• D) Because there are no multinational research or advertising agencies it is necessary to identify good local partners.
• E) All of these alternatives are true.

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Definitions:

Electrical Cost

Electrical cost refers to the expenses incurred from the use of electricity, often a significant component of utility costs for homes and businesses.

Machine-hour

A measure of the amount of time a machine is run, often used as a basis for allocating manufacturing overhead to products.

High-low Method

A technique used in cost accounting to estimate fixed and variable costs associated with production by using the highest and lowest levels of activity.

Office Expense

Refers to the costs associated with running an office, including rent, supplies, and utilities.