Focus Groups Are a Way to Gather Primary Data Quickly

question 195

True/False

Focus groups are a way to gather primary data quickly, but at a relatively high cost.

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Definitions:

High Personal Involvement

A state or condition where individuals are deeply engaged with a task or issue, often because it is important to their personal values or goals.

Indispensability

The quality of being absolutely necessary or essential within a particular context or system.

Truth-Wins Rule

A consensus-reaching technique wherein a group adopts the correct or most accurate answer once a sufficient number of members recognize its validity.

Conjunctive Task Solutions

Solutions to problems that require the coordination and collective effort of all group members, where the performance of the group is determined by its weakest link.