A ______________ Is an Organized Way of Continually Gathering and Analyzing

question 58

Multiple Choice

A ______________ is an organized way of continually gathering and analyzing data to get information to help marketing managers make ongoing decisions.

• A) marketing information system
• B) marketing model
• C) marketing research project
• D) marketing research department
• E) marketing logistics system

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Definitions:

Work Process

The sequence of tasks or activities that are undertaken to transform inputs (resources, materials, information) into outputs (products, services).

Functional Silo

is a situation where different departments or sections within an organization operate in isolation from one another.

Catalog Retailer

A business that sells products directly to consumers through catalogs, allowing customers to shop without visiting a physical store.

Directional Array

A configuration of antennas or microphones designed to capture or emit radio or sound waves more effectively in specific directions.