When Getting Information for Marketing Decisions, the Marketing Manager

question 7

Multiple Choice

When getting information for marketing decisions, the marketing manager:

• A) may use both internal and external sources of information.
• B) may need to make some decisions based on incomplete information.
• C) may need to rely on his or her own instincts to make some decisions.
• D) should have access to ongoing information about business performance.
• E) All of these alternatives are correct.

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Definitions:

Blind Conformity

The act of following group norms or expectations without critical thought or awareness of the consequences.

Empire Building

The practice of accumulating power and expanding influence within an organization, often for personal gains rather than for the benefit of the organization.

Apple-Polishing

Acting in a manner aimed at gaining favor or approval, typically through flattery or sycophancy.

Social IOUs

Informal obligations or debts of favor acquired through social interactions and networking, often leveraged for mutual benefit in personal or professional contexts.