When Getting Information for Marketing Decisions, the Marketing Manager

question 7

Multiple Choice

When getting information for marketing decisions, the marketing manager:

• A) may use both internal and external sources of information.
• B) may need to make some decisions based on incomplete information.
• C) may need to rely on his or her own instincts to make some decisions.
• D) should have access to ongoing information about business performance.
• E) All of these alternatives are correct.

---

Definitions:

Intrinsic Value

The actual, inherent value of a security, determined through fundamental analysis without reference to its market value.

Unfriendly Merger

A type of acquisition or merger that takes place without the target company's consent or agreement, often involving hostile tactics.

Hostile Takeover

An acquisition attempt by a company by going directly to the company's shareholders or fighting to replace management to get the acquisition approved.

Competitive Rival

Competitive Rival refers to a competitor within the same industry or market that offers similar products or services, challenging a firm's market share.