Which of the Following Statements BEST Reflects the Point of View

question 169

Multiple Choice

Which of the following statements BEST reflects the point of view of the text with respect to marketing research?

• A) "We don't use computers, surveys and the like because marketing's information needs are usually not that precise anyway."
• B) "When we work with outside marketing research specialists, we expect them to take the time to really understand the problem we are trying to solve."
• C) "As marketing manager, I feel that the marketing researchers should be left alone to do their research-since they often come up with interesting suggestions."
• D) "As marketing research director, I should know the marketing manager's position in advance, so we can prove it is correct if possible."
• E) "Our company is very small, but we should have our own marketing research department anyway-to get the information we need to make good decisions."

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Definitions:

Earnings

The amount of money that an individual or business receives in exchange for providing a good or service or through investing capital.

Term Life Insurance

A type of insurance that provides protection for the policyholder; term insurance covers the policyholder for a specified period of time, usually 5, 10, or 20 years; after that time, the policy is no longer in effect, unless it is renewed for another term.

Premium

The amount paid for an insurance policy.

Face Value

The nominal or stated value of a security or financial instrument, such as a bond, note, or coin.