Which of the Following Statements About the Marketing Research Process

question 118

Multiple Choice

Which of the following statements about the marketing research process is NOT TRUE?

• A) Defining the problem is important because this decision will remain unchanged throughout the process.
• B) The situation analysis step helps educate a researcher.
• C) Researchers and marketing managers need to work together.
• D) The situation analysis includes looking at secondary data.
• E) Marketing managers often have to explain problems to researchers.

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Definitions:

Psychological Needs

Essential emotional or psychological requirements for well-being and proper development, including needs for belonging, esteem, and self-actualization.

Suspend Judgment

Temporarily refraining from making a decision or forming an opinion until all evidence and facts are known.

Ethnocentrism

The belief in the inherent superiority of one's own ethnic group or culture, often resulting in prejudice against other groups.

Enculturation

The process by which people learn the dynamics of their surrounding culture and acquire values and norms appropriate or necessary in that culture.