Searching the Internet, Reviewing Secondary Data, and Monitoring "Chatter" on the Web

question 222

Multiple Choice

Searching the Internet, reviewing secondary data, and monitoring "chatter" on the web are inexpensive and informal ways for marketers to:

• A) use a decision support system.
• B) perform a situation analysis.
• C) perform a focus group interview.
• D) join a market research online community (MROC).
• E) interpret data.

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Definitions:

Thiamine

A water-soluble B vitamin (B1) essential for glucose metabolism and normal nerve, muscle, and heart function.

Amenorrhea

Absence of menses; without menstruation.

Menses

The monthly bleeding or menstrual period in women and individuals with a menstrual cycle, part of the reproductive cycle.

Menstruation

Periodic discharge of bloody fluid from the uterus.