Searching the Internet, Reviewing Secondary Data, and Monitoring "Chatter" on the Web

question 222

Multiple Choice

Searching the Internet, reviewing secondary data, and monitoring "chatter" on the web are inexpensive and informal ways for marketers to:

• A) use a decision support system.
• B) perform a situation analysis.
• C) perform a focus group interview.
• D) join a market research online community (MROC).
• E) interpret data.

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Definitions:

Personal Distress

A psychological phenomenon where individuals experience emotional turmoil and discomfort from perceiving another's plight.

Abnormality

A deviation from the norm or average, often indicating the presence of a condition or disorder.

Emotional Discomfort

Feelings of unease or distress stemming from a variety of sources, including psychological, social, or situational factors.

Diagnostic

Related to the identification of the nature or cause of a certain phenomenon, typically involving systematic analysis of symptoms or conditions.