Which of the Following Statements About Doing a Situation Analysis

question 93

Multiple Choice

Which of the following statements about doing a situation analysis is correct?

• A) There is very little government data on business and commercial markets.
• B) Doing a good situation analysis is usually much less expensive than collecting primary data.
• C) There is little value to having a marketing researcher involved because a good marketing manager is able to do what is required.
• D) Doing a good situation analysis usually takes much longer than gathering primary data.
• E) None of these statements about doing a situation analysis is true.

---

Definitions:

Consensus

A general agreement among the members of a group or the outcome of that agreement.

Decision

The act or process of making a choice or judgment after considering different courses of action.

Conflict

A situation where there are incompatible interests, beliefs, or objectives between two or more parties, leading to a disagreement or dispute.

Group Decision

The outcome or resolution arrived at by a group of individuals through a deliberative process.