Since Marketers Can't Collect Information from Everyone, They Collect Information

question 129

Multiple Choice

Since marketers can't collect information from everyone, they collect information from a small number of people taken from the larger group they are analyzing-a sample. This technique is effective when:

• A) the sample group is representative of the larger population.
• B) the sample group is different from the larger population.
• C) the sample group provides identical responses.
• D) the sample group is questioned using online surveys.
• E) the sample group is questioned using personal interviews.

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Definitions:

Intense

Characterized by a high degree of emotional, physical, or mental effort or concentration.

Event

An occurrence or happening, especially one of significance, that can be planned or unplanned.

Equity Theory

A theory in social psychology that suggests individuals evaluate their relationships based on the balance or fairness of what they give and receive.

Procedural Fairness

Fairness that occurs when the process used to determine work outcomes is seen as reasonable.