Since Marketers Can't Collect Information from Everyone, They Collect Information

question 129

Multiple Choice

Since marketers can't collect information from everyone, they collect information from a small number of people taken from the larger group they are analyzing-a sample. This technique is effective when:

• A) the sample group is representative of the larger population.
• B) the sample group is different from the larger population.
• C) the sample group provides identical responses.
• D) the sample group is questioned using online surveys.
• E) the sample group is questioned using personal interviews.

---

Definitions:

Productivity

A measure of the efficiency of production, often quantified as the ratio of outputs to inputs in a production process.

Human Capital

The competencies, insights, and background that an individual or community has, assessed based on their economic value or cost to an organization or country.

Experience

The knowledge or skill obtained from involvement in or exposure to events, activities, or specific fields of work or study.

Compensating Differential

A wage premium paid to employees to compensate for undesirable aspects of a job, such as long hours or hazardous conditions.