To Get Problem-Specific Data, a Marketing Researcher Would Use

question 183

Multiple Choice

To get problem-specific data, a marketing researcher would use:

• A) the experimental method.
• B) a questioning method.
• C) an observing method.
• D) consumer panels and focus groups.
• E) Any or all of these could be used.

---

Definitions:

Minimal Risk

A situation where the probability and magnitude of harm or discomfort anticipated in the research are not greater than those ordinarily encountered in daily life or during routine physical or psychological examinations.

Manageable Risk

A risk that can be controlled or dealt with effectively, often through mitigation strategies.

Moderate Risk

A level of risk which is considered to be acceptable but not insignificant, often requiring careful management and consideration.

Written Agreements

Formal, documented arrangements between two or more parties that outline the terms, conditions, and obligations of each side.