With Focus Group Interviews

question 167

Multiple Choice

With focus group interviews,

• A) consumers talk as a group for about 10 minutes, and then meet individually with an interviewer.
• B) it is typical for the researcher to develop quantitative summaries of the results.
• C) marketing managers can estimate the size of the market for a new product.
• D) the objective is to get the group to interact, so that many ideas are generated.
• E) researchers try to select a large sample so they can extend the results to the whole population.

---

Definitions:

Concentric Contraction

A type of muscle activation that causes tension on your muscle as it shortens, commonly observed when lifting a weight.

Shortens

Decreases in length or duration.

Isotonic

Refers to a solution that has the same osmotic pressure as some reference solution, often implying exercises where muscle length changes under a constant load.

Rubber Tubing

A flexible tube made out of rubber, used for transferring liquids or gases in various applications.