One of the Major Disadvantages of the Focus Group Interview

question 115

Multiple Choice

One of the major disadvantages of the focus group interview approach is that

• A) ideas generated by the group can't be tested later with other research.
• B) it is difficult to measure the results objectively.
• C) it is difficult to get in-depth information about the research topic.
• D) there is no interviewer, so the research questions may not be answered.
• E) once the interview is over there is no way for a marketing manager who was not there to evaluate what went on.

---

Definitions:

Media Richness

refers to the ability of a communication medium to effectively convey information and promote understanding.

Promote Learning

Actions or strategies aimed at enhancing the acquisition of knowledge, skills, attitudes, and behaviors among individuals or groups.

Timely

Occurring at a suitable or opportune moment, ensuring relevance and effectiveness.

Personal Feedback

The information given to individuals regarding their performance, behavior, or characteristics, intended to support their development and improvement.