The Observing Method in Marketing Research

question 117

Multiple Choice

The observing method in marketing research:

• A) uses personal interviews.
• B) may require customers to change their normal shopping behavior.
• C) is used to gather data without consumers being influenced by the process.
• D) is not suitable for obtaining primary data.
• E) None of these alternatives is correct.

---

Definitions:

Acquisition Method

An accounting method for business combinations where the acquirer is required to measure and recognize the assets acquired, liabilities assumed, and any noncontrolling interest at their fair values at the acquisition date.

Stock Issuance Costs

Expenses directly incurred by a company when it issues new shares of stock, such as legal and underwriting fees.

Direct Combination Costs

Expenses directly associated with merging or acquiring another company, such as legal fees and consultancy charges.