Which of the Following Is NOT a Good Example of the Observation

question 32

Multiple Choice

Which of the following is NOT a good example of the observation method of marketing research?

• A) The manager of a supermarket occasionally walks through the store to see what customers are doing.
• B) A drugstore installs optical scanners at its checkout counters.
• C) The owner of a shopping center puts a counting device at the entrance to count how many cars come in.
• D) A store manager studies videotapes of consumers shopping in the store.
• E) All of these are good examples of observation research.

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Definitions:

Group Norms

Informal guidelines and shared expectations that regulate the behavior of group members.

Behaviourist Theories

Psychological concepts focusing on observable behaviors, emphasizing the role of external stimuli in shaping behavior.

Positivist

An individual who adheres to positivism, a philosophical system that recognizes only that which can be scientifically verified or which is capable of logical or mathematical proof.

Scientific Method

A systematic approach to research involving the collection of data, formulation of a hypothesis, experimentation, and validation or refutation of the hypothesis.