Which of the Following Is NOT a Good Example of the Observation

question 32

Multiple Choice

Which of the following is NOT a good example of the observation method of marketing research?

• A) The manager of a supermarket occasionally walks through the store to see what customers are doing.
• B) A drugstore installs optical scanners at its checkout counters.
• C) The owner of a shopping center puts a counting device at the entrance to count how many cars come in.
• D) A store manager studies videotapes of consumers shopping in the store.
• E) All of these are good examples of observation research.

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Definitions:

Allocate Resources

The process of distributing available resources, such as labor, capital, and land, among various uses to fulfill societal needs and wants.

Consumer Surplus

The deviation between the monetary amount consumers are willing to pay for a good or service and the monetary amount they actually pay.

Consumer Surplus

The difference between the maximum price a consumer is willing to pay and the actual price they do pay.

Consumer Surplus

The economic benefit enjoyed by consumers when they pay less for a product than what they were prepared to pay.