Information Is Obtained on a Continuing Basis from the Same

question 154

Multiple Choice

Information is obtained on a continuing basis from the same respondents using a:

• A) contributor group.
• B) consumer panel.
• C) responder group.
• D) consumer experiment.
• E) statistical package.

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Definitions:

Buying Decision

The process of evaluating and choosing from available alternatives to purchase a product or service.

Question Close

A sales strategy that involves closing a deal by asking the customer a question that assumes the sale has been made.

Purchase Manager

An individual responsible for acquiring goods and services for their organization at the best possible price.

Referral Close

a sales strategy where the close is achieved by encouraging the potential customer to make a decision based on the positive experience or recommendation of another satisfied customer.