The Response Rate to a Survey Affects

question 95

Multiple Choice

The response rate to a survey affects

• A) who is in the population for a marketing research study.
• B) whether a statistical package can be used to analyze the data.
• C) how representative the sample is.
• D) All of these alternatives are good answers.

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Definitions:

Sentiments

Sentiments refer to complex emotional states that combine feelings, thoughts, and attitudes, often directed towards people, objects, or concepts.

Energia

A term that could refer to energy in various contexts, such as physical, psychological, or spiritual vigor, but is not a standard psychological key term.

Deference

A respectful submission or yielding to the judgment, opinion, will, or authority of another.

Neuroticism

A personality trait characterized by emotional instability, anxiety, moodiness, worry, and sadness.