Which of the Following Is NOT True Regarding Organizational Buyers

question 118

Multiple Choice

Which of the following is NOT true regarding organizational buyers?

• A) Buyers for all kinds of organizations (governments, nonprofit groups, intermediaries) tend to buy in much the same way as do manufacturers.
• B) The basic aspects of business customer buying behavior tend to be quite similar in the U.S. and in international markets.
• C) Marketing strategies aimed at them are often tailored to each individual customer.
• D) Their purchases are made to help their organizations meet the demands for their products.
• E) Their needs are usually harder to define than for final consumers.

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