Which of the Following Statements Accurately Compares Marketing to Final

question 98

Multiple Choice

Which of the following statements accurately compares marketing to final consumers with marketing to organizational customers?

• A) Marketing to organizations is just like marketing to final consumers.
• B) Business-to-business marketing includes marketing to final consumers.
• C) Purchasing decisions by organizational buyers are usually more economic and less emotional as compared to consumers.
• D) Firms may choose to serve either organizational buyers or final consumers, but not both.
• E) Consumers are more likely to utilize purchasing specifications as compared to B2B buyers.

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Definitions:

Original Content

Material such as text, images, videos, and audio that is created and published for the first time by the content creator.

Read Aloud Technology

Technology that converts text into speech, allowing users to listen to written content.

Hearing Disability

A reduced ability to hear sound in one or both ears, ranging in severity from mild to profound impairment.

Video Codec Compatibility

The ability of a media player or device to decode and play video files encoded in various compression formats.