A Purchasing Manager

question 50

Multiple Choice

A purchasing manager:

• A) Is basically a clerk who fills out paperwork to place orders.
• B) Is the only person a business-to-business salesperson ever needs to see in order to make a sale to a buying organization.
• C) May specialize by product area if he/she works for a large organization.
• D) Is only interested in finding the lowest possible price for a product.
• E) All of these alternatives are correct.

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Definitions:

Positive Reinforcement

A behavioral strategy that involves the addition of a rewarding stimulus following a desired behavior, aimed at increasing the likelihood of the behavior’s recurrence.

Negative Reinforcement

A behavioral principle where the removal of an adverse stimulus strengthens or increases the likelihood of a desired behavior.

Positive Punishment

Adding an undesirable stimulus to decrease a behavior.

Negative Punishment

A behavioral principle where the removal of a desirable stimulus following a behavior decreases the likelihood of that behavior occurring in the future.