New-Task Buying

question 228

Multiple Choice

New-task buying

• A) is a routine repurchase that may have been made many times before.
• B) occurs when an organization has a new need and the customer wants a great deal of information.
• C) is an in-between process where some review of the buying situation is done.
• D) occurs when an organization has a routine need and the customer wants only minimal information.
• E) involves no review of suppliers.

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Definitions:

Recognizable Patterns

Observable and predictable sequences or arrangements in data, behavior, or events, which can be identified and often used for analysis or prediction.

Confirmation Bias

The tendency to search for, interpret, favor, and recall information in a way that confirms one's preexisting beliefs or hypotheses.

Values

Core beliefs or principles that guide behavior and decision-making within an individual or organization.

Assumptions

Beliefs or ideas taken for granted without verification.