The Power of Negative Purchase Experiences Is Greater Than That

question 129

True/False

The power of negative purchase experiences is greater than that of positive experiences.

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Definitions:

S-R Association

Refers to the connection between a stimulus and a response in the context of behavioral psychology, emphasizing how behaviors are learned through associations.

Guthrie

Edwin Ray Guthrie was an influential psychologist known for his theory that learning is largely a matter of contiguity or association between stimuli and responses.

Conditioning Trial

An instance in classical conditioning where the conditioned stimulus is presented with or just before the unconditioned stimulus, leading to learning.

Reward

An outcome or event that strengthens the likelihood of a behavior being repeated.