Motivation Theory

question 176

Multiple Choice

Motivation theory

• A) suggests that most products must fill more than one need at a time.
• B) suggests that we are obsessed with lower-level needs.
• C) explains why marketing efforts targeted at affluent consumers should always focus on lower-level needs.
• D) suggests that individuals choose a specific response depending on cues.
• E) emphasizes that, for greatest satisfaction, higher level needs should not be our focus.

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Definitions:

Diversity Training

Educational programs aimed at enhancing participants' cultural awareness, knowledge, and skills in promoting diversity and inclusion in the workplace.

Affirmative Action Programs

Policies or practices that aim to increase opportunities for minorities and women in employment and education by considering those attributes in selection processes.

Discriminatory Practices

Unfair treatment of individuals or groups based on characteristics such as race, gender, age, or sexual orientation.

Organization Diversity

The inclusion of a wide range of differences among individuals and groups within an organization, such as race, gender, age, and culture.