When Listening to Music on the Radio, Many Consumers Automatically

question 208

Multiple Choice

When listening to music on the radio, many consumers automatically switch stations when commercials begin to run, and they search until they find another station that is playing music. This tendency is an example of:

• A) Selective exposure.
• B) Selective perception.
• C) Selective retention.
• D) Selective learning.
• E) Selective reception.