When Dealing with Consumer Attitudes, Marketers Should Know That

question 210

Multiple Choice

When dealing with consumer attitudes, marketers should know that:

• A) it is usually easier to change a negative attitude about a product than to reinforce a positive attitude.
• B) consumer attitudes tend to be enduring.
• C) attitudes are very good predictors of how people will behave.
• D) consumer attitudes are less action-oriented than consumer beliefs.
• E) None of these alternatives is correct.

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Definitions:

Total Expenses

The sum of all costs and expenses incurred by a business in a given period.

Fixed Cost

Expenses that remain constant regardless of production or sales volumes, including rent, salaries, and insurance premiums.

Servicing Materials

Supplies and materials used in the maintenance or repair of equipment and machinery to ensure their proper functioning.

Flexible Budget

A budget that adjusts or flexes with changes in volume or activity levels of the organization.