When Dealing with Consumer Attitudes, Marketers Should Know That

question 210

Multiple Choice

When dealing with consumer attitudes, marketers should know that:

• A) it is usually easier to change a negative attitude about a product than to reinforce a positive attitude.
• B) consumer attitudes tend to be enduring.
• C) attitudes are very good predictors of how people will behave.
• D) consumer attitudes are less action-oriented than consumer beliefs.
• E) None of these alternatives is correct.

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Definitions:

Intellectual Demand

The cognitive effort required to perform a task or understand a concept, typically associated with jobs or educational activities.

Social Network

A structure of individuals or organizations interconnected through various forms of relationships such as friendship, family, common interest, or professional activities.

Co-Workers

Individuals with whom one shares a workplace environment, typically involved in similar tasks or objectives.

Family Members

Individuals connected by blood, marriage, adoption, or other familial bonds, considered part of an extended family unit.