Which of the Following Statements About Opinion Leaders Is True

question 251

Multiple Choice

Which of the following statements about opinion leaders is true?

• A) Opinion leaders are usually wealthier and better educated than others.
• B) Opinion leaders on one subject aren't necessarily opinion leaders on another.
• C) Firms always aim their marketing mixes at general consumers, not opinion leaders.
• D) Favorable publicity from opinion leaders rarely helps a marketing mix.
• E) Opinion leaders are the same as reference groups.

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Definitions:

Accounting Break-even

The point at which total revenues exactly equal total expenses, and there is no profit or loss, from an accounting perspective.

Financial Break-even

The point at which total revenue equals total costs and expenses, leaving the company with no net profit or loss.

Variable Cost

Costs that move in correspondence with the quantity of products made or services sold.

Fixed Costs

Expenses that do not vary with production volume or business activity level, such as rent, salaries, and insurance premiums.