Ethnic Markets Are Becoming More Important to Marketers Because

question 149

Multiple Choice

Ethnic markets are becoming more important to marketers because

• A) the buying power of ethnic submarkets is decreasing.
• B) the median age of Asian Americans, African Americans, and Hispanics is much higher than that of whites.
• C) the number of ethnic consumers is growing at a much faster rate than the overall society.
• D) they make a clear segment with similar backgrounds and common language, religion, and culture.
• E) the birthrate of Asian Americans, African Americans, and Hispanics is lower than that of whites.

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Definitions:

Relief Care

Care given to provide a temporary rest for those who are in a continuous caregiving role.

Private Duty Nurses

Nurses who are hired directly by patients or their families to provide individualized care usually at the patient's home.

Embedded

Placed or fixed deeply and firmly within a surrounding mass.

Matrix

(1) In cell biology, the interior of the compartment enclosed by the inner mitochondrial membrane. (2) In zoology, nonliving material secreted by and surrounding connective tissue cells; contains a network of microscopic fibers.