Which of the Following Would Have the Least Influence on a Consumer

question 285

Multiple Choice

Which of the following would have the least influence on a consumer purchase of a 5-gallon waterproof sealant for wood decks and fences?

• A) The purchase situation
• B) Social influences
• C) Economic needs
• D) Psychological variables
• E) Opinion leader

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Definitions:

Consumer Protection Act

A law designed to safeguard consumers from unfair, deceptive, or predatory business practices and to ensure fair trade competition.

TED Spread

The difference between the interest rates on short-term US government debt and interbank loans, indicating credit risk in the general economy.

LIBOR

The London Interbank Offered Rate, representing the interest rate banks charge each other for short-term loans.

Treasury-Bill Rate

The yield or interest rate on U.S. government short-term debt instruments, such as treasury bills, which are considered among the safest investments.