The "Economic-Buyer" Model

question 84

Multiple Choice

The "economic-buyer" model:

• A) is seen as too simplistic by most marketing managers.
• B) assumes that consumers are affected by psychological variables and social influences.
• C) suggests that men and women behave differently as buyers.
• D) assumes that buyers don't have enough information to make logical choices-and as a result buy products that are not a good value.
• E) None of these is true of the economic-buyer model.

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Definitions:

U.S. Income Distribution

The way in which total income is shared among the population of the United States.

Crowding Model

A theory or model that explains how public sector involvement can displace or reduce private sector activity in certain markets.

Occupational Segregation

The division of labor in which different groups of workers, often based on gender, ethnicity, or race, are systematically allocated different kinds of jobs.

White Males

Refers to adult individuals of the male gender who are identified as being of European descent or belonging to a demographic group characterized by light skin pigmentation.