When Consumers Screen Out or Modify Ideas, Messages, and Information

question 275

Multiple Choice

When consumers screen out or modify ideas, messages, and information that conflict with previously learned attitudes and beliefs, this is called:

• A) cognitive perception.
• B) selective perception.
• C) selective retention.
• D) conscious perception.
• E) selective exposure.

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Definitions:

Player Drafts

A process used in professional sports leagues for teams to select eligible players to join their rosters, often based on a system that aims to maintain competitive balance.

Professional Athletes

Individuals who earn a living through competing in sports where they receive payment for their performance and achievements.

Monopsonistic Employer

A market condition in which a single buyer significantly controls the market as the major purchaser of goods and services.

Marginal Resource Cost

The additional cost incurred by using one more unit of a resource.