When Consumers Screen Out or Modify Ideas, Messages, and Information

question 275

Multiple Choice

When consumers screen out or modify ideas, messages, and information that conflict with previously learned attitudes and beliefs, this is called:

• A) cognitive perception.
• B) selective perception.
• C) selective retention.
• D) conscious perception.
• E) selective exposure.

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Definitions:

Patronizing

Treating others with an apparent kindness that betrays a feeling of superiority, often resulting in a demeaning or condescending attitude.

Elderly People

Individuals of an older age, often defined as being 65 years or older, who may experience various social, health, and economic challenges unique to their age group.

Elderspeak

A simplified speech register used by younger people when communicating with the elderly, often characterized by a slower rate, exaggerated intonation, and simpler vocabulary.

Ageism

Discrimination or prejudice against individuals based on their age, often targeting older adults but can affect younger people too.