When Listening to Music on the Radio, Many Consumers Automatically

question 208

Multiple Choice

When listening to music on the radio, many consumers automatically switch stations when commercials begin to run, and they search until they find another station that is playing music. This tendency is an example of:

• A) Selective exposure.
• B) Selective perception.
• C) Selective retention.
• D) Selective learning.
• E) Selective reception.

Understand different schedules of reinforcement and their effects on behavior.

Comprehend the concept of secondary (conditioned) reinforcers and their development.

Explain the principles and applications of operant conditioning.

Understand the role and impact of a model in observational learning.

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Definitions:

Sounds

Acoustic waves that propagate through air or another medium, which can be perceived when they make contact with an individual's or an animal's ear.

Voices

Refers to the sounds produced by humans as they speak or sing.

Sensory Experiences

Sensory experiences are perceptions gathered through the five senses - sight, hearing, smell, taste, and touch, shaping how individuals perceive the world around them.

Hallucinations

Perceptual experiences that occur without an external stimulus, often vivid and convincing, affecting any of the senses.