On His Way to a GM Dealership to Pick Up

question 61

Multiple Choice

On his way to a GM dealership to pick up a new truck he has purchased, Ian Mann hears a Ford ad that says that Ford trucks have more power than Chevy trucks. Ian thought that the ad said that the Chevys had more power. This illustrates

• A) selective perception.
• B) learning.
• C) selective retention.
• D) reinforcement.
• E) selective exposure.

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Definitions:

Sales Competition

A contest or a challenge among salespersons or sales teams to achieve superior sales results within a specific period.

High-Cultural Sensitivity

The awareness and consideration of cultural differences and similarities when interacting with people from various cultures.

Nuances

Subtle and often delicate distinctions or variations in meaning, expression, or sound.

Customs

Established practices or behaviors that are characteristic of a particular society, place, or time, often related to the traditions of a community.