Which of the Following Statements About Opinion Leaders Is True

question 251

Multiple Choice

Which of the following statements about opinion leaders is true?

• A) Opinion leaders are usually wealthier and better educated than others.
• B) Opinion leaders on one subject aren't necessarily opinion leaders on another.
• C) Firms always aim their marketing mixes at general consumers, not opinion leaders.
• D) Favorable publicity from opinion leaders rarely helps a marketing mix.
• E) Opinion leaders are the same as reference groups.

---

Definitions:

Hardware

The physical components of a computer or other electronic system, as opposed to software or data.

Software

A collection of data, programs, and instructions that enable computers to perform specific tasks and operations.

Breach

The violation or failure to uphold a law, duty, or agreement.

Power Attorney

A legal document that authorizes one person to act on another's behalf in legal, financial, or healthcare decisions.