Which of the Following Statements About Opinion Leaders Is True

question 251

Multiple Choice

Which of the following statements about opinion leaders is true?

• A) Opinion leaders are usually wealthier and better educated than others.
• B) Opinion leaders on one subject aren't necessarily opinion leaders on another.
• C) Firms always aim their marketing mixes at general consumers, not opinion leaders.
• D) Favorable publicity from opinion leaders rarely helps a marketing mix.
• E) Opinion leaders are the same as reference groups.

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Definitions:

Product Differentiation

The process of distinguishing a product or service from others to make it more attractive to a particular target market.

Monopolistically Competitive

An economic setup in which various firms market products that are comparable yet distinct, granting them some control over the market.

Economic Analysis

The systematic approach to determining the optimal use of scarce resources, examining the costs and benefits of economic decisions.

Product Promotion

Activities undertaken by a company to increase awareness, create interest, and generate sales or acceptance of its products or services.