When Segmenting Markets, One Should Look at Geographic Location and Demographic

question 154

True/False

When segmenting markets, one should look at geographic location and demographic characteristics as well as customers' desire and willingness to compare and shop, but behavioral needs aren't important for this purpose.

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Definitions:

Contestable

Subject to disagreement or debate; not definitively settled and open to challenge.

Communication Scholars

Researchers and academics who study the processes, practices, and effects of communication in various contexts, including interpersonal, group, and mass media communication.

Positivist Worldview

A philosophical point of view which assumes that everything can be scientifically observed or logically verified.

Critical Worldview

An approach that critically examines societal structures and norms, questioning power dynamics and ideologies.