When Segmenting Markets, One Should Look at Geographic Location and Demographic

question 154

True/False

When segmenting markets, one should look at geographic location and demographic characteristics as well as customers' desire and willingness to compare and shop, but behavioral needs aren't important for this purpose.

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Definitions:

Securities Fraud

Illegal practices involving the manipulation or misrepresentation of information related to investments, intended to deceive investors.

Misrepresenting Facts

The act of presenting false or misleading information intentionally or unintentionally, often to gain advantage or mislead others.

Puffery

Exaggerated or boasting statements made by sellers about the quality or performance of a product, generally considered legal and not actionable as fraud.

Securities Act Of 1933

A U.S. federal law enacted to ensure more transparency in financial statements so investors can make informed decisions regarding securities.