In the Seven-Step Approach to Market Segmentation, It Is Best

question 22

True/False

In the seven-step approach to market segmentation, it is best to identify the relevant needs of all potential customers BEFORE trying to form homogeneous submarkets.

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Definitions:

Foundation Competencies

Fundamental skills, knowledge, and abilities that are necessary across a range of jobs and industries.

Communication Competency

The skill to convey, receive, and interpret messages effectively across a variety of contexts.

Implementation

The act of implementing or carrying out a decision or plan.

Increasing Role

A situation where the importance or responsibilities of a position or function within an organization grows over time.