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In the seven-step approach, submarkets are nicknamed based on the determining dimensions and a description of the customer types.
Convertible Securities
Financial instruments, such as bonds or preferred shares, that can be converted into a specified amount of another asset, typically shares of the issuing company.
Diluted Earnings
Net income available to common shareholders, adjusted for the effects of all potential dilutive securities.
Ranking
Ordering or grading things or individuals in terms of quality, importance, or performance.
Impact
The effect or influence of one factor on another, often used to describe the outcomes or changes resulting from a particular action or policy.
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