When Identifying a Company's Market, Managers Need to Avoid the Mistake

question 69

Multiple Choice

When identifying a company's market, managers need to avoid the mistake of:

• A) finding out what customers need.
• B) thinking of a market as a group of customers with similar needs who will exchange money for goods and services that meet those needs.
• C) trying to identify specific target markets within a general market.
• D) describing their markets solely in terms of the products they sell.
• E) thinking of the issue from the customer's point of view.

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Definitions:

Incomplete Repression

A psychological phenomenon where an individual is only partially successful in keeping disturbing thoughts, feelings, or desires out of conscious awareness.

Slips of the Tongue

Inadvertent errors in speech where the speaker says something different from what they intended, often revealing subconscious thoughts or feelings.

Freud

Sigmund Freud was an Austrian neurologist and the founder of psychoanalysis, a method for treating psychopathology through dialogue between a patient and a psychoanalyst.

Fixation

In psychology, an obsessive focus or attachment to a person, situation, or stage of development.