Saying That a "Good" Product-Market Segment Should Be Substantial Means

question 5

Multiple Choice

Saying that a "good" product-market segment should be substantial means

• A) that the company does not have to worry about substantial competition for a long time.
• B) that people should have substantially different reactions to marketing mix variables.
• C) it should be large enough to be profitable.
• D) that people in different market segments should be as different as possible.
• E) None of these choices is correct.

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Definitions:

Loose Culture

Describes a society or social group that has relatively relaxed norms and behaviors, allowing a wider range of acceptable behaviors and beliefs among its members.

Collectivist

Pertaining to cultures or societies that value the group over the individual, emphasizing community and collaboration.

Tight

In the context of culture, refers to societies with strict norms, social sanctions, and expectations for conformity.

Complex

Refers to something that is composed of many interconnected parts, resulting in a system that is difficult to analyze or understand fully.