When Segmenting Broad Product-Markets, Cost Considerations Tend

question 223

Multiple Choice

When segmenting broad product-markets, cost considerations tend

• A) to encourage managers to disregard the criterion that a product-market segment should be substantial.
• B) to lead to more aggregating.
• C) to be unimportant as long as the segmenting dimensions are operational.
• D) to lead to a large number of small, but very homogeneous, product-market segments.
• E) All of these are true.

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Definitions:

Journal Entries

An accounting action recorded through the logging of debits and credits across accounts, forming the basis for building financial statements and tracking financial transactions.

Debits And Credits

The two sides of accounts in double-entry bookkeeping; debits represent increases in assets or expenses and decreases in liabilities or equity, while credits do the inverse.

Slide

An error in which the entire number is moved one or more spaces to the right or the left, such as writing $542.00 as $54.20 or $5,420.00.

Accounting Equation

A fundamental principle of accounting expressing the relationship between assets, liabilities, and equity.