When Segmenting Markets, Cost Considerations Typically Encourage a Company to ________

question 159

Multiple Choice

When segmenting markets, cost considerations typically encourage a company to ________ and ________.

• A) disaggregate; combine segments
• B) aggregate; use different segments
• C) disaggregate; use different segments
• D) aggregate; combine segments
• E) disaggregate; use one segment

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Definitions:

Clear Facts

Statements or information that is unambiguous, easily understood, and verifiable.

Professional Communicator

An individual proficient in conveying information effectively in business or professional contexts.

Consumer

An individual who purchases goods or services for personal use rather than for manufacturing or resale purposes.

Selling Points

Key features or advantages of a product or service that are highlighted to persuade potential customers to make a purchase.