Which of the Following Possible Segmenting Dimensions Is a "Demographic

question 13

Multiple Choice

Which of the following possible segmenting dimensions is a "demographic" dimension?

• A) Benefits sought
• B) Social class
• C) Purchase relationship
• D) Brand familiarity
• E) Rate of use

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Definitions:

Corporate Social Responsibility

A business approach that contributes to sustainable development by delivering economic, social, and environmental benefits for all stakeholders.

Performance Measure

Criteria or benchmarks used to assess the effectiveness or success of an individual, team, or company's work or output.

Corporate Social Responsibility

A business model that helps a company be socially accountable to itself, its stakeholders, and the public, by practicing sustainable development and ethical practices.

Performance Measure

A metric or indicator used to gauge the efficiency, effectiveness, or success of an organization's activities.