The 7-Step Approach to Market Segmentation Used in the Text

question 139

Multiple Choice

The 7-step approach to market segmentation used in the text shows that:

• A) qualifying needs can logically be identified once the determining needs are known.
• B) profit is the overall consideration beginning with Step 1.
• C) it's useless to consider what people in each submarket do not want when so much is known about what they do want.
• D) submarkets are nicknamed based on their determining needs.
• E) recreational vehicles in the U.S. is a broad product-market with many submarkets.

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Definitions:

Aspiration

The inhalation of food, liquid, or other substances into the lungs, which can cause choking or respiratory complications.

Pathway For Vision

Refers to the neurological pathway from the eyes to the brain that allows for sight, including the retina, optic nerve, optic chiasm, and the visual cortex.

Lens

A piece of transparent material, typically glass or plastic, which is used to refract or focus light rays.

Pupil

The circular opening in the center of the eye that allows light to enter and reach the retina, and its size changes in response to light exposure and focus effort.