The 7-Step Approach to Market Segmentation Used in the Text

question 139

Multiple Choice

The 7-step approach to market segmentation used in the text shows that:

• A) qualifying needs can logically be identified once the determining needs are known.
• B) profit is the overall consideration beginning with Step 1.
• C) it's useless to consider what people in each submarket do not want when so much is known about what they do want.
• D) submarkets are nicknamed based on their determining needs.
• E) recreational vehicles in the U.S. is a broad product-market with many submarkets.

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