When a Hotel Chain Asks One of Its New Customers

question 212

Multiple Choice

When a hotel chain asks one of its new customers to specify the preferred location of his room, what type of pillow he likes, and his credit card information, and then stores this information in a database to use the next time this customer reserves a room online, what target market approach is this chain using?

• A) Single
• B) Clustering
• C) Segment of one
• D) Multiple
• E) Combined

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Definitions:

High Employee Motivation

Describes a state where employees are highly engaged, enthusiastic, and committed to their work, often leading to increased productivity and job satisfaction.

Commitment

The level of dedication an individual or group has towards a task, project, or organization, often associated with high performance and productivity.

Advocacy

The act of speaking or acting on behalf of a cause, policy, or individual to influence public opinion or decision-making.

Indirect Costs

are expenses not directly tied to a specific product or service production but necessary for the organization's overall operations, such as utilities or administration salaries.