"Positioning" Is a Marketing Management Aid Which Refers To

question 263

Multiple Choice

"Positioning" is a marketing management aid which refers to:

• A) how closely existing products match customers' ideal preferences.
• B) how customers think about proposed and/or present brands in a market.
• C) whether some products are viewed as very similar.
• D) All of these are true.

---

Definitions:

Moving Average Line

A technical analysis tool that smooths out price data by creating a constantly updated average price over a specific period of time, often used to identify trends.

Technical Analyst

A professional who evaluates securities by analyzing statistics generated from trading activity, such as price and volume.

Mental Accounting

A psychological phenomenon where people treat money differently depending on its origin, intended use, or other subjective criteria.

Gold Futures

Contracts to buy or sell gold at a future date at a price that is agreed upon today, used for speculation or hedging.